Joining Forces with West Virginia's Celebrity Chef

Joining Forces with West Virginia's Celebrity Chef

When Chef Paul Smith agreed to officially become part of the New River Brands team a few weeks ago, we were beyond excited.

Why wouldn’t we be?

Not only is Paul a proud son of the Mountain State, he is literally getting ready to make a trip to Chicago in a few weeks to attend the James Beard Awards as one of five finalists for the title of Best Chef: Southeast US.

To put that in perspective, Chef Paul is the first West Virginian EVER to be a finalist for what is basically the culinary equivalent of an Academy Award.

So, yeah, Paul joining our team is pretty exciting news for us and our brands.

One of the first projects that Paul has taken on has been a collaboration with Blue Smoke Salsa’s founder Robin Hildebrand to create a Gourmet Series based off of her original recipes.

We had intended to slowly reveal the three new flavors over the course of the next few weeks as we approach their official release date, but, well, we just suck at keeping a secret.

So…how do these flavor combinations sound to you?

🍒 Cherry Chipotle…

🍍 Pineapple Habanero …

🫐 Blueberry Jalapeño …

We can’t wait to get these on the shelves.

Welcome to the team Chef Paul. We can’t wait to see what you come up with next.

Oh, also, a friendly word of advice: if you have a big, juicy secret, don’t tell us. Obviously, we can’t be trusted with that kind of responsibility.

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